![]() But at that time it was just a trading opportunity. The forum started discussing GameStop around a year ago. Traders like Gill even regularly posted the status of their portfolio, including losses. Members regularly shared the status of their trade – both losses and profits. The most important feature of the forum was transparency. Keith Gill’s July 2020 analysis of GameStop ![]() ![]() These DDs would be very detailed, just like the kind of analysis that the now famous Keith Gill – aka DeepFuckingValue – would later post on computer games retailer GameStop, which led to the 100-fold price surge that has recently taken the world by storm. The users referred to themselves as “degenerates” or “retards” (an anagram for “traders”) and, when they posted their analysis of possible trading opportunities, it was known as “DD” or due diligence. The forum had just above a million members and it was a good source of learning and information. The average profile of members was similar to mine in terms of knowledge and experience – only much younger and with much deeper pockets than me, I think. I had worked in banking, and been a retail investor for more than 15 years – in addition to teaching financial management at a Russell Group university for more than eight years. But I was far from the image of the typical “bored, young Reddit trader” that has been portrayed in the media lately. I joined the WallStreetBets forum on Reddit almost two years ago. Mohammad Rajjaque, Program Director, Accounting and Financial Management Division, University of Sheffield. ![]()
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